Why are we hosting an Aufguss competition
Have you ever heard of AUFGUSS-WM? We wouldn’t blame you if you hadn’t. It is both an exclusive international high-level competition and a community. Earlier this year, Canada was officially announced, along with the United States and Iceland, as one of the three new nations to join AUFGUSS-WM. While we won’t partake in the championship this year, a welcome ceremony will be held on September 8 in the Netherlands.
Today, July 24, duos of Rituals Artisans selected from Groupe Nordik’s spas in Winnipeg, Whitby, and, of course, Chelsea, will do everything they can to be the ones chosen to represent us. Paula, Thermea Spa Village’s General Manager and part of today’s jury explains how there’s been a renewed energy about Aufguss since we’ve decided to join World Masters. Martin, the founder of Groupe Nordik and its spas agrees and talks of a domino effect that is sure to enhance the quality of the Aufguss rituals we offer.
The theme of today’s competition: A Canadian Aufguss. Annie, another member of the jury and a Product Manager over at Groupe Nordik explains how sweat culture is so predominant in Nordic countries. “Technically, Canada is a Nordic country too, so we’re a little late to the game, but we’re finally ready to make our debut, with our own little Canadian touch.”